MASSPRODUCTIONS came to us with a need to organize their visual toolbox. The outcome became the M-system; a play with the art of repetition. We created a visual identity that repeats itself to manifest the beauty of efficient industrial production, with the paradox that each application we make is anything but repetitious since the M-system adapts to any given format. With the M-system we can structure information, play with hierarchy, create motion patterns, and make room for magic in-between.
