Total brand update of newly formed union Akavia

Figur oversaw the strategic rebrand for Akavia – the result of a merger between two of Sweden’s largest unions Jusek and Civilekonomerna. With over 130,000 members, Akavia exists to support every academic and help them reach their full potential in their career. From student to executive. From A to B. Figur devised a dynamic identity centered around a diagonal line thought to symbolise each members’ upwards trajectory -“The Academic Path”. Apart from Brand Identity, Figurs work included Brand Strategy, Brand Identity Guidelines, Signage, Stationery, and Launch Campaign.