![MASSPRODUCTIONS Identity](https://cdn.sanity.io/images/456immd9/production/73a2dea41369ad865ab321724745e73bd311ba7d-2400x1600.jpg?w=2400&h=1600&auto=format)
MASSPRODUCTIONS came to us with a need to organize their visual toolbox. The outcome became the M-system; a play with the art of repetition. We created a visual identity that repeats itself to manifest the beauty of efficient industrial production, with the paradox that each application we make is anything but repetitious since the M-system adapts to any given format. With the M-system we can structure information, play with hierarchy, create motion patterns, and make room for magic in-between.
![Packaging](https://cdn.sanity.io/images/456immd9/production/b084887e2afece1d57ac4687c4e5bf91cc93da3e-2400x1600.png?w=2400&h=1600&q=75&fit=max&auto=format)
![Business Card](https://cdn.sanity.io/images/456immd9/production/42c42c35d2bef6ca6d08fa266692fd658bd9f0e4-2400x1601.png?rect=0,0,2400,1600&w=2400&h=1600&q=75&fit=max&auto=format)
![Book Cover](https://cdn.sanity.io/images/456immd9/production/9bf131c47928e6bea4fb9fe7d1404392bed52a72-2400x1600.jpg?w=2400&h=1600&q=75&fit=max&auto=format)
![Tag](https://cdn.sanity.io/images/456immd9/production/d299d7516fe8b1ec9cfbadd6d754d5adc61164a7-2400x1600.png?w=2400&h=1600&q=75&fit=max&auto=format)
![Tissue Paper](https://cdn.sanity.io/images/456immd9/production/2614f20e10c2d94488727d29afbcda9e38ccab15-2400x1601.png?rect=0,0,2400,1600&w=2400&h=1600&q=75&fit=max&auto=format)
![Doorsign](https://cdn.sanity.io/images/456immd9/production/a1269c2103d71b6a06b1f7a27b1e94f5672428e2-1600x2399.png?rect=0,399,1600,1600&w=1600&h=1600&q=75&fit=max&auto=format)
![Sign](https://cdn.sanity.io/images/456immd9/production/432ed3fd550606bce26ad2ae801830ee482002d4-2400x1600.png?w=2400&h=1600&q=75&fit=max&auto=format)
![Tape](https://cdn.sanity.io/images/456immd9/production/738f81407b3a0a4d027fba18bb4e663ecf37c869-2400x1600.png?w=2400&h=1600&q=75&fit=max&auto=format)